Top 5 Film & Television Apps in South Africa: Q1 2024 Performance

In the first quarter of 2024, the top 5 film and television applications in South Africa exhibited diverse performance trends in terms of downloads, revenue, and active users on a unified platform. Below, we dive into the specifics of each app's performance.

Disney+ saw a steady revenue stream, peaking at approximately $179K in the first week of January and maintaining a weekly revenue close to $170K throughout the quarter. Downloads fluctuated, starting from 39.8K in early January, dipping to 23.9K in early February, and rebounding to 47.9K by mid-March. Active users began at 503K, dipped to around 441K in late January, and ended the quarter at 505K.

Amazon Prime Video experienced a consistent revenue stream, reaching about $26.3K in the last week of March. Downloads varied, beginning at 18.3K in early January, dropping to 13.5K in early March, and recovering to 21.2K by the end of the quarter. Active users started at 104K, saw a slight dip to 93K in early March, and rose to 106K by the end of March.

ReelShort - Short Movie & TV had an uneven revenue pattern, peaking at $29.7K in the first week of January and fluctuating around $20K throughout the quarter. Downloads also varied, starting at 44.4K in early January, hitting a low of 9.3K in mid-February, and stabilizing around 17.9K by the end of March. Active users followed a similar trend, beginning at 67K, dipping to 31K in mid-February, and ending at 45K.

Netflix maintained a steady revenue stream, peaking at $18.8K in the last week of February. Downloads showed an upward trend, starting at 50.5K in early January, peaking at 61.5K in mid-March, and slightly dropping to 49K by the end of the quarter. Active users remained robust, starting at 1.14M, slightly fluctuating throughout the quarter, and ending at 1.11M.

DramaBox - Stream Drama Shorts displayed a significant increase in revenue, starting at $8.5K in early January and peaking at $27.6K in mid-March. Downloads saw a substantial rise, beginning at 10.1K in early January, surging to 37.3K in mid-March, and ending at 11.4K. Active users followed a similar upward trajectory, starting at 17.3K, peaking at 61.4K in mid-March, and closing the quarter at 44.9K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.